Email marketing, an essential component of digital marketing, outperforms many other promotional mediums to attract leads and customers. With an unbeatable return of $36 per dollar spent, it happens to be the most cost-effective communications platform that also allows for hyper-customization.
No wonder why experts state that it would be foolish not to include email communications in your marketing mix. However, incorporating this mode of interacting with potential clients only works when you harness its true potential. One way to do this is to choose a powerful email marketing program.
Email Marketing Software is no ordinary Jane! You don’t just use it to automate sending and tracking emails anymore. It is also a tool that helps in email list segmentation, sequencing, performing analytics, and generating reports on how a particular campaign is performing.
Achieve your marketing goals with these 6 email marketing tools
Want to get involved in email automation but not sure which software to use? do not worry! We have tested and selected five email tools considering parameters such as features, price, ease of use and general functionality.
Mailchimp is one of the most popular email marketing programs out there, and for good reason. It offers a suite of tools such as automating email sending and replying, free template customization, lead capture forms, and list segmentation.
Moreover, you can integrate Mailchimp with the internal CRM software. You can also A/B test different emails to identify high converting messages with this software. Mailchimp was once focused solely on email, but the platform boasts a lot more in its box today.
Other than creating an email marketing campaign, you can use Mailchimp to build a website, buy a domain, post on social media, create standalone landing pages, invest in paid ads, and more.
Price: You can use Mailchimp for free for 2,000 email contacts, which makes this tool very cost-effective for small businesses. As your list grows to exceed 2,000 contacts, you can sign up for their paid plan for just $10 per month.
ConverKit, a feature-rich email marketing software, has one of the most user-friendly interfaces out there. In addition to email automation, it allows you to quickly create subscription forms, email workflows, and custom email messages.
If you purchase an email list, CovertKit can help you segment it. After splitting the email contacts, you can customize the emails and their sequence for each segment using ConvertKit. You can also use one of the many free templates to create a landing page.
Moreover, if you are looking for an email marketing software that integrates seamlessly with other platforms, ConvertKit is designed to connect with PayPal, Woocommerce, WordPress, Stripe, and many others.
Price: Convertkit is free to use with 1,000 subscribers. If your email list is more extensive than a thousand subscribers, you pay $29 per month.
With its enviable drag-and-drop interface, Mailerlite helps create intuitive and aesthetically pleasing newsletters and email invitations, etc.
In fact, Mailerlite boasts hundreds of templates that you can customize for your next marketing campaign. The strength of this software is its ease of use, which makes email sequencing, doing A/B tests, and reading campaign reports ridiculous.
Another advantage of using Mailerlite is the 24/7 live chat and email support. So, if you need to publish time-sensitive email campaigns but cannot do so due to a technical glitch, the Mailerlite team is literally at your disposal and contact you.
Price: Mailerlite offers multi-tiered pricing. If your list consists of 1000 subscribers, you can take advantage of their free plan. However, even with 1,000 subscribers, you can only send up to 12,000 free emails per month. If you have a thousand subscribers but want to send them unlimited emails, you pay $10 per month.
Marketing email automation comes to an email list of 1,001 to 2,500 subscribers at $15 per month. For a list of 2,501 to 5,000 subscribers, the cost is $30 per month. Finally, for a subscriber list between 5001 and 10,000, you pay $50 per month.
If you have recently started and are looking for a powerful yet affordable email marketing software, go with Moosend. It is an easy-to-use email automation tool that costs less than most of its competitors. Crafting and scheduling personalized emails is not a problem for Moosend, it allows you to study the effectiveness of your campaign through its analytics dashboard.
It also comes with a template library where you can customize emails for different occasions, such as welcoming a potential customer, launching a product, or following up with clients. Although Moosend is a very cost-effective platform, it pays subscribers for solid customer support via phone calls.
Pricing: Moosend has two pricing models. The first is where you pay for each email sent. The second depends on the number of subscribers in your email list. If your email list has less than 1,000 contacts, you’ll get all of Moosend’s premium features for free.
Another cost-effective email marketing tool, EmailOctopus, offers a rich set of templates that allow marketers to create campaigns that work on any device. Within minutes, you can take advantage of EmailOctopus’ simple interface to create and automate time-based drip campaigns, import contacts, and integrate forms.
You can also create custom reports to measure campaign performance. How do? Using in-depth, real-time data insights from EmailOctopus. This software tracks click and email open rates along with bounce and unsubscribe rates.
EmailOctopus comes with a WordPress Plugin that helps organizations enhance their contact base without complex coding or integration. You can also design landing pages, popups, and inline forms with the help of templates provided by the software.
Do you want your email automation tool to integrate with third-party platforms? EmailOctopus boasts connectivity to over 2,000 third-party platforms, including Shopify, Mailchimp, Salesforce, and many others.
Price: EmailOctopus is free for an email list of up to 2,500 subscribers. After that, you pay $20 for 5,000 subscribers per month and $30 for 5,001 to 10,000 subscribers. They also have a monthly rate for 100,000 email contacts at just $210 a month.
6. Estimate my email
A free tool, Grade My Email does much more than automate emails! It ranks your emails by the content’s relevance and originality. It also checks if your email messages comply with anti-spam policies, best industry practices, and global email standards. If you are on the block list, an email estimate will tell you that.
With its features like Subject Line Test, Email Test, Block List Checker and many more, you are able to greatly improve the quality of your marketing emails. All you have to do is enter your domain on the homepage, enter your work email address, and click Verify My Score.
Once you do that, the Grade My Email algorithm will let you know the quality of your email by testing it on more than 100 email metrics. It will also advise you which email settings to configure to get the most out of your marketing emails.
Pricing: Grade My Email is free to use.
I’m done with you
A massive 306.4 billion emails were exchanged in 2020. A ton of them will be arranged using email marketing platforms. Therefore, if you are not taking advantage of email automation, you are missing out on a real opportunity to customize brand communications and feed leads towards conversions.
Don’t lose out on your business simply because you can’t choose the right email marketing tool. Consult our list and choose the one that best suits your budget and jobs.