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Instagram has been a major player in the social media world for quite some time now. Over 65 million monthly active users, 10 billion images, and one of the most popular logos out there make it an essential marketing platform for small businesses – if they know how to use it.
As the photo-sharing platform continues to grow, so does its impact on the buying habits of its users. With this in mind, you can use Instagram not only as a place to share photos, but also to get new customers.
To help you succeed on Instagram as a small business owner, we’ve collected the best tactics and advice from successful SMBs. Here are seven tried and true ways to use your social network as a marketing tool.
1. Create an attractive emoji comment
Making use of emojis is an effective way to attract your followers. They say a picture is worth a thousand words, and hashtags are funny and a little different. Try using them together for more creativity.
Emojis are especially effective on Instagram, as they can be used to add personality to your messages. You can use the same emoji for different occasions, or mix up the message’s colors and style every time you post something new.
Related: 15 ways to improve your Instagram
2. Be original
Nobody can resist the lure of original content when watching comments on Instagram. There are thousands of posts similar to yours, which means you need to stand out from the rest.
Make sure you have a unique angle or perspective that your followers will appreciate. You don’t want to be seen as someone who simply shares what’s going on in their life without adding value or making any effort at all. With an unlimited number of Instagram followers, it is easy for people to find a specific user they like. But if you want your post to be noticed, stand out from the crowd and make something memorable for them.
3. Use hashtags wisely
When using hashtags on Instagram, make sure you know how they perform before doing so. It’s a good idea to research your hashtag and see what happens when you include it in your posts.
While there is no guarantee that your hashtag will be noticed, there are a number of factors that influence how well it performs. There are certain hashtags that people use all the time, while others tend to do better when used occasionally.
The best performing hashtags are between eight to ten characters long, and you should make sure that your hashtags are easy for people to read. You should also use a combination of hashtags, and not focus on just one or two.
Related Topics: Why You Should Really Share Your Instagram Post To Your Instagram Story
4. Bypass Instagram
If you want to get more Instagram followers, be sure to take advantage of the other opportunities that are available to you. For example, you can try to promote your account through Facebook or Twitter ads. These sites allow their users to advertise their pages or products, so consider taking advantage of this feature if it fits with your goals for growth.
5. Post regularly
It’s always a good idea to post regularly, but you want to make sure what you’re posting is interesting. This is an opportunity to showcase your brand personality and connect with followers on a more personal level, so don’t waste that by posting bad content! Many brands use Instagram Stories as another way to keep their content current. They do this by creating short clips that are easy for viewers to consume, and act as an extension of the account in a way that matches their brand image. This is definitely something worth trying!
6. Attractive Instagram feed
If you have a well-designed Instagram feed, it makes sense that the profiles should match as well. These will be the first photos your new followers will see, so make sure they are interesting and enticing enough to make people want to continue exploring your feed. If you’re using a mobile device, this is especially important, as you only have a small space to catch their attention.
While many people already know this, there are still some companies that don’t: Instagram is now an algorithm-based feed. This means that it does not follow the chronological order of posts. This is a big change for those who have used it primarily as a content curation tool and suddenly find that they don’t have a clear view when their posts aren’t directly engaged or actively liked.
Take advantage of this algorithm by adjusting posting times and finding out which time slots are best for you. Although there is no magic formula for this, you can base it on the following:
- What type of content do you post? Lighter, more digestible content usually works best early on, while bolder or graphic-heavy images are better later in the day.
- How much time do you spend on your account? If you spend less than an hour a day on it, consider the early hours of the morning. The reason for this is that more people are online during those hours, so posts from this time are among the first they see.
- Where do you live? Some markets are very different when it comes to the amount of time people use their smartphones in those locations.
Time your posts accordingly to avoid any disappointment and to make sure that your content gets the exposure it deserves.
Related: 4 Reasons Why You Need to Make Instagram Reels in 2021