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While the coronavirus pandemic has affected all small businesses, it has not affected everyone equally. Research from the State of Small Business report reveals that small black-owned businesses experienced higher closing rates and lower sales than non-minority businesses.
In this panel, small business owners will join Facebook Elevate’s Irene Walker & Flavia Cuervo to discuss how digital tools and personalized advertising have given businesses the ability to thrive during the pandemic. The panel will also provide the audience with actionable takeaways about things they can do to help their business and take away inspiration.