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In his book Tweet Naked, Internet marketing expert and CEO of a social media agency Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will enhance their brand and business. In this edited excerpt, the author briefly describes the best social media platforms and their pros and cons. Buy it directly from us, click here, and Save 60% In this book when using the symbol social 2021 via 27/5/21.
When it comes to choosing the social media platforms that you will use, select the ones that offer the best potential to reach your ideal audience and broadcast the type of media that you have decided is best suited for your business. Most people and companies can’t be amazing on every platform; It consumes a huge amount of bandwidth and resources. Instead of getting sub-par representation in many places, be great in a few of them.
How do you decide which platforms are best for your needs? Here is a brief overview of the most important platforms as they relate to your business needs.
Pinterest is billed as a content-sharing service that allows members to pin or post photos, videos, and other images on their own profile boards.
The site, which has a predominantly female audience, is ideal for companies for whom visual images are a key feature or selling point. If you focus on wedding planning, travel destinations, interior decoration, fashion or food, you can talk a lot about your products and services through stunning photos or videos.
In essence, Pinterest has a niche market and serves it very well. You can comment on people’s boards, share photos, and click on the web pages the photos came from. You can also like or “pin” what you see. Each board is linked to a pinner profile page so people can see the person, business or brand behind the photos or videos.
LinkedIn is the preeminent networking site. Even before the term “social media” became popular, we had social networks, and that clearly defines LinkedIn. It is a way of cultivating relationships in the business world and capitalizing on them when necessary.
It’s great to reach people and get into their Rolodex, so when they need your services, you’re there. It also includes groups and discussions where you can politely discuss your interests, show your transparency, seek advice, ask and answer questions, and let your experience impress others. Service providers are more spread out than manufacturers or retailers, because it’s easier to talk about what you do or what your business does, and it’s not a very visual medium. Like many others, I post links to my articles or blogs so people can read more about who I am and what I do.
YouTube is a very powerful, visually oriented and potentially very exciting tool. It has become synonymous with homemade or company-made videos. Watched all over the world, people are posting videos in the hope that they will go viral.
The key to using YouTube effectively is to make your product or service stand out in a memorable way, and with millions of people using YouTube now, the bar is set to a very high standard. Nobody will watch a boring video.
Like Pinterest, you can use YouTube to tap into our innate love of visuals. It’s a good idea to watch a number of YouTube videos and see which ones have generated hundreds of thousands (or even millions) of visits. Videos that show people how to do something, demonstrate your product or service, or introduce a new or unusual (visual) product can help you benefit from YouTube.
Twitter is an ongoing conversation that, like texting, has become widely popular. Unlike Facebook and other social media platforms, where people can choose what they look at on your site, or reply later, Twitter is more “in the moment.”
It’s a great tool for businesses that want to reach people now and expect – and are ready – to respond to people. If you have breaking news, updates or questions for your followers, or if you want opinions right now or even need to announce a recall, Twitter is the way to reach people. It’s for companies that have things to say frequently and prefer to reach people directly.
Facebook social networking site
Facebook is one of the most powerful social platforms in the world. Size alone is a positive for any business, because you can assume that most people work in it.
Unlike Twitter, you get to choose what you search for and what you want to share. This gives companies more opportunities to represent themselves in different ways. Facebook is all about long-term commitment and relationship building, although there is some speed where you can respond directly to people’s comments or questions.
Almost any company can benefit from having a Facebook page. But Facebook is not about selling. Your goal in using Facebook for Business is to allow customers to learn about the people behind the logo. You’ll want to portray your business in a friendly, “social” way, as a place where customers are treated well and “everyone knows your name.” For example, the photos should show not just you in your office but your dog at the corporate event, or your team all collaborating to work at Habitat for Humanity. If done correctly, your fans will become loyal followers and Facebook can be a very important resource.
It’s hard to be on all platforms, so pick the three that best meet your needs and monitor them – or appoint someone to monitor them – closely. Social media only works if you keep sharing.
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