If you are like most small business owners, you are always looking for ways to make your products more discoverable online. And if your target audience is active on Facebook and Instagram, creating shoppable content on these platforms is a must.
Facebook and Instagram provide a great way to reach new customers and increase sales. But how do you make sure that shoppers can find what they’re looking for? Read on for our tips and easy steps to get started!
Create shoppable content on Facebook and Instagram
Creating shoppable content on Facebook and Instagram helps potential customers discover your products while browsing their favorite social media platforms. When done right, shoppable content not only enhances product discovery but also encourages potential customers to think about buying, and ultimately buy your products.
But how can you make sure you get the most out of your shoppable content on Instagram and Facebook? To answer this question, let’s see how your potential customers interact with shoppable content on Instagram and Facebook.
Product tags and labels feature your products in your Facebook nutrition posts, nutrition posts, reels, stories, life and IGTV on Instagram. This is how people discover your products.
Tags and stickers lead shoppers to a product detail page, where they can see more information about products: from prices to descriptions and more photos. This information helps customers learn about products, enables them to become self-confident consumers and encourages them to complete their purchase.
From there, customers can click View on Site. Button and pay easily on your website.
To encourage customers to interact with your shoppable content and be directed to a product detail page for easy purchase, you need to:
- Capture their attention with product tags and labels
- Provide relevant product details to help them decide on a purchase.
Best practices for shoppable content on Instagram and Facebook
Now let’s dive into the steps you can take to get the most out of product tags and stickers on Facebook and Instagram.
Learn about the following:
Stick to product labeling frequently and consistently. Establish a rule for tagging all the products available in your content. Create at least ten pieces of shoppable content per month.
If you are planning to launch a new product or sell, start posting often shoppable content to boost product discovery.
Test different formats for shoppable content. Do your customers interact more with posts, stories or reels? Do they click on tags in life and IGTV? Experiment with all available formats to see which performs best for your audience.
Add more photos to product detail pages. There should be at least four photos of your product showing the item from different angles. You must also show the product is in use.
Save stories and life to shop. Don’t let shopping content expire from your page. If you feature products in your live stream, save them to IGTV. his job
Keep photos clean. Don’t crowd your content with tags or else people won’t be able to see the products clearly. Tag no more than three products per post. If there are other products in the photo, use the caption copy to mark which product is tagged. Also, do not use overlays or watermarks on images to avoid cluttering the look.
Tag products at different price points. This way you will get to know what your potential customers are interacting with and are interested in learning more about.
Measure the effect of product labeling. In Commerce Manager Insights, you can view metrics like views and purchases sorted by different types of content (Posts, Stories, IGTV, IG Reels, IG Live, FB Live). There are also insights for products tagged to groups and insights for the exact products customers are interacting with.
Learn more: How to leverage product tags on Instagram to increase sales
Now that you’ve learned the best practices for product tagging, let’s find out how to optimize your product catalog on Facebook and Instagram.
Make your product catalog more discoverable
Creating shoppable posts is an effective way to lead potential customers to buy. However, to make their shopping experience simpler, make sure that your catalog provides high quality product information.
You may ask what is the product catalog on Facebook and Instagram? A catalog is a tool that contains information about the products you want to sell on Facebook and Instagram.
This information is essential for shoppers, because they have a lot of questions about the product they want to buy. What is this product made of? Are there other sizes and colors? What about the shipping and return policy? Are there any reviews?
The catalog also plays a role in product discovery on Facebook and Instagram, as it allows products to appear in search results and recommendations. It also helps shoppers filter items as they browse for products in your store on Instagram and Facebook.
A complete catalog makes it easy for shoppers to find the exact product they want, while it’s incomplete or
Best practices for getting a quality product catalog on Facebook and Instagram
Keep your product information updated. Pricing, availability, sizes and other product information changes over time, so your catalog should be
If you sell on both Facebook and Instagram using Ecwid, the platforms automatically sync your catalog to make sure your prices and inventory are always right. If you make any changes to the product details in your Ecwid store (for example, product image, title or price), those products will be instantly updated on your Facebook and Instagram pages.
Ecwid sellers love the convenience of auto-sync. Take it from Betsy Enzensberger, artist and dealer Ecwid, who sells her sculptures on Facebook:
?? I upload new products/sculpts to my shop very regularly, every few days. Each piece is automatically uploaded to my Facebook Business Center. ??
Pay attention to titles and descriptions. They should be different from each other and include important information about your product. Add keywords, but don’t overuse them. Do not add links to titles and descriptions. Oh, and don’t forget to review each description right before you submit it. This sounds obvious, but it’s all too easy to forget to do a quick grammar check and end up looking unprofessional in front of potential clients.
Use high quality images. High resolution images of at least 500 x 500 pixels are your best friends. There must be at least four photos of your product that accurately show the item being used.
Use the correct product links. Always be on the lookout for broken links, and make sure product links begin with http:// or https://. Links should direct customers not only to your website but to the correct product page for that specific item on your site.
Assign categories to products. Provide a product category for each item in your catalog and add more specific information for each category. This affects the discoverability of your products.
Check the rejected products. Items that don’t comply with Facebook’s advertising or commercial policies will not be displayed on your Facebook and Instagram store. You can either amend the rejected products to comply or request a review if you believe they were incorrectly rejected.
If you sell on Facebook and Instagram with Ecwid, here’s how to appeal disapproved products from your dashboard.
More tips from Ecwid sellers
We asked Ecwid sellers who sell on Facebook and Instagram to share their tips for a quality product catalog with other business owners. Take notes of their advice and share it in the comments!
Betsy Enzensberger and Michael Martin sell on Facebook and Instagram via Ecwid, so their online stores are automatically synced to social media platforms. All they have to do is add or edit products in their Ecwid dashboard, and items are automatically updated in their Facebook and Instagram stores.
Betsy Enzensberger sells her original artworkShe has some advice about
?? My best practices for crafting products are title, SEO, description. This is what makes products discoverable. The titles of all my products have a very specific descriptor “Lollipop art melting”? Next I use a short creative name, then I use my brand ?? Original Melting Pops. ?? I want my customers to know what they are looking for, what they are called, and know that it is an authentic piece of me. For example: lollipop art melt – tease – original melting pops. ??
Then there is the description. If someone clicks on my products without their knowledge, they may not have a clue what they are looking for. What they will see in the description is an emotional statement from me as an artist, a clear description of what the product is, the scale of the product, and a little paragraph about me as an artist. ??
Michael Martin, owner
?? In terms of our product catalog, we focus on good photos and good descriptions that are
I write the
It is also a good idea to explain to the customer why they bought your product, eg explain the USP of your product (Unique Selling Proposition.)
Provide all the details about the product – dimensions, weight, color, materials, etc. – so the customer doesn’t have to work to find out. You want to make the process as easy and informative as possible for them.
I also leave a link to our contact page so customers can get in touch quickly and effortlessly if they need to ask further questions. Product titles should be a strong version of the description as you can go into a lot of detail.
It’s definitely helpful to keep track of your inventory too or it’s all free if you have 0 items in stock! ??
Start selling on Facebook and Instagram
Creating shopable content on Facebook or Instagram allows potential customers to discover your products while browsing their favorite social media platform.
Start experimenting with shoppable content to allow your customers to purchase your products instantly from within the app. And to help your items appear on Facebook and Instagram, strive for a relevant, high-quality catalog,
Still don’t have a Facebook or Instagram store? With Ecwid, you can seamlessly connect your online store to these platforms with just a few clicks. Your product information will be synced automatically and you will be able to manage all your orders from one place, no matter where you sell