Meta, the company of Mark Zuckerberg formerly known as Facebook, is planning to introduce physical stores displaying virtual and augmented reality devices – a potential first step towards building a metaverse, New York times reports.
The term “metaverse” first appeared in Neil Stevenson’s 1992 novel snow crash, refers to a fully digital world that exists apart from our current reality.
The products offered in the Meta Stores will help facilitate this new world; According to the company documents you got timesIn addition, visitors will be able to try out Oculus Quest virtual reality headsets (soon to become Meta Quest), video calling portal tools and smart augmented reality glasses developed with Ray-Ban called Stories.
The documents also reveal that the physical stores will be designed with a modern, minimalist aesthetic in mind and include careful brand placement, with the goal of sparking ‘curiosity’ and ‘proximity’ as visitors embark on ‘judgement-free’ virtual reality journeys.
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However, skeptics of the Metaverse project and Zuckerberg’s latest project remain. Although the low-priced Oculus Quest 2 headset gained some popularity last year, virtual reality is still a relatively niche market. Gadgets are often expensive and difficult to use.
The company looked at many different names for stores, including Facebook Hub, Facebook Commons, Facebook Innovations, Facebook Reality Store, and Facebook, but eventually made it to the Facebook Store. Of course, that will likely change to reflect the company’s new name.
If Meta sees the plan for actual storefronts, the first location will be in Burlingame, California, where the Reality Labs office is also located.
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