The first quarter (the first quarter of the year) is the worst quarter for sales, especially online. Christmas is over and people have spent a lot of money on gifts and food. For this reason, many mistakenly assume that people will not buy anything in January and February. According to statistics, this is really wrong.
On the other hand, Q1 is a big challenge for all the companies that usually buy products from China. In fact, the approaching spring break could cause a lot of supply disruption. For this reason, it is highly recommended to prepare your business in advance and decide which product to get from China in December and then sell to your customers.
So keep reading this article to understand what people usually buy during the first quarter, so what type of product you should buy to prepare your business for the new year and how to tackle all challenges related to sourcing from China and fulfillment.
How to choose the products to buy in 2022
People during the first quarter are spending money and buying products as in every other quarter, what is the point they will be looking at? There are some customer behavioral patterns that come back every year and by analyzing them you can easily find winning products to sell during 2022.
New Year’s Resolutions
At the beginning of the new year, people usually look back to see what went wrong and make wishes for the new year ahead. They are trying to be better and better themselves and this is called New Year’s Resolution.
Survey data from Quicken reveals that 56% of people who make New Year’s resolutions want to spend hundreds or even thousands of dollars. Potential Payoff: Consumers in the survey who were more invested in their decisions were 25 percent more likely to stay with them for a year or more.
By Statista.com, the most common decision in 2021 was to get in shape. Nearly half of Americans would like to get more exercise and improve their fitness habits. In addition, 48% of them made the decision to lose weight within a year.
By following this statistic, you can easily predict what people will buy in January, for example:
- Gym related items.
- Bicycle accessories.
- smart watch;
Another common solution is to improve the diet and this can lead to:
- kitchen tools
- Cosmetic products
- Beauty related electronics
Between the end of January and the beginning of February, many people like to do winter sports like skiing, snowboarding, etc.
This means that you can consider buying:
- Professional gloves and hats
- Sky glasses
- Ski accessories
- A product to take care of your winter sports gear
Valentine’s Day (February 14)
St Valentine’s is also known as the most romantic day of the year, the day when couples show their love and affection to their significant other by sending cards, flowers or chocolates with love messages.
Some of the most common gifts include:
- jewelry items
- stuffed animals;
- Homemade pastry tools.
- The magic of love.
- flowers (not necessarily real);
Carnival, along with Halloween, is one of the most favorite holidays loved by children and adults alike. It is usually associated with public celebrations, such as parades, public street parties, and various forms of entertainment.
But most importantly, this holiday, we dress up as our favorite fairy tale heroes and favorite characters.
Some of the more popular items you can sell in this period are:
- different types of costumes;
- stylish gloves
- Costume related accessories.
International Women’s Day (8 March)
Another very important day is International Women’s Day. This is a global event to honor the social, economic, cultural and political achievements of women.
The symbol of this day is the mimosa flower, so any items that represent this beautiful flower or show how much you appreciate the women around you is an almost certain win.
St. Patrick’s Day (March 17)
Saint Patrick’s Day, Ireland’s patron saint, is celebrated on March 17th. When Irish immigrants brought St. Patrick’s Day in America, it became a secular celebration of Irish culture. Although this holiday is not officially recognized in the United States, it is honored as a celebration of Irish and Irish-American culture throughout the country.
With green so prominently displayed, some St. Patrick’s Day product ideas could be as follows:
- green hats;
- green suits
- green dresses
- green shirts
- Clover Souvenirs
- green cups
Got it, anything that is the right shade of green or has a clover feel is good!
Sourcing from China during Q1
If you usually search for products for your business from China, you probably already know that Chinese New Year can be quite challenging for business, and if you want to get items during the first quarter, you need to prepare in advance.
Chinese New Year upset
Chinese New Year, also known as the Spring Festival, is an official nationwide public holiday in China that will take place in 2022 from January 31 through February 6.
Although it may seem that one week of holidays isn’t a huge deal, you should keep in mind that production disruptions can last up to a month.
In that period, you won’t be able to contact your customers at all: no quotes, no checking all shipments, no new orders. no thing.
Chinese New Year: Market Challenge
Suppliers will slow production of their goods in the weeks leading up to the Spring Festival, focusing on leaving their warehouses as empty as possible.
Also keep in mind that as merchandise starts to run out, there may be a price hike, because everyone wants to have the last stock before the factories close. This price hike may leave you with very little profit margins.
Same goes for shipping, every company will need to ship products before the holiday season starts and this will increase shipping costs.
After the holiday, it may take up to two weeks for 100% production to resume. This is because factories need to purchase new raw materials and prepare production line for new orders they receive, while workers and administrators follow up on all orders placed during the holiday period.
Get ready for the first quarter and Chinese New Year
If you want to buy products to sell in Saint Valentine, Winter and Q1 in general. It is necessary to prepare in advance to request a quote at this time.
Remember that also if you buy from a local distributor, it is very likely that they will source from China so that they can disable the supplier. In fact, according to data published by the United Nations Statistics Division, China accounted for 28.7 percent of global manufacturing output in 2019. This puts the country more than 10 percentage points ahead of the United States, which had the largest manufacturing sector in the world. . Until China overtook it in 2010.
For all the reasons mentioned above, if you want to continue trading your products in a physical store or in e-commerce only without any glitches, you should start asking for quotes and placing your orders now.
Paraphrasing the famous American saying:Location, location, location! “, The key to success is “Prepare, prepare, prepare!”. Start planning for the first quarter by:
- selection of products to purchase;
- order stock with trusted suppliers;
Get ready for the first quarter: Order some stock from trusted suppliers
Once you decide which products you want to stock, you should go ahead and get the items from China as soon as possible. As mentioned earlier, the faster you get your orders, the less likely you are to stumble upon issues like out-of-stock products, high prices, and long product lead times. The ideal option would be to buy the shares by the end of December.
The only problem now is to find a reliable supplier who can follow you and help you from requesting a quote until the safe delivery of your goods to their final destination, which could be your country of origin warehouse, Amazon FBA, or to a completely different country.
SUPPLY FROM CHINA – FACTORIES AND SUPPLIERS
Finding a good and trustworthy supplier in China is not an easy task. Even if we skip the obvious communication issues – many suppliers cannot speak and write fluent English. How can you really test the quality of the products you are going to buy or make sure the factory is there and will really deliver all the services they promise?
In the ideal scenario, you need to find a partner who can negotiate on your behalf with Chinese manufacturers, check the quality of your products before shipping them, and provide you with real information on shipping costs and customs.
How Yakkyofy Can Help You During Q1
In order to keep your mind clear and satisfy your customers, you should choose a partner who will help you throughout the Spring Festival and even beyond, help your business expand, while you enjoy the fruits of your hard work.
Yakkyofy is a one-stop solution that can help you source more than 12 million items from China. We work on a daily basis with thousands of suppliers and can provide you with high quality items at reasonable B2B prices, with variables that cannot be available in the Chinese markets. Some of our services include:
- Quality products from some of the best manufacturers in China;
- Inspect the quality of your items;
- Sample evaluation in China with real product photos;
- Negotiate with supplier on timing, mowing, price, etc.;
- Easy and fast customs clearance of your products from China;
- Manage freight logistics on your behalf;
- Customize your products with your very own logo;
- private label for your products packaging;
These are just some of the services that Yakkyofy provides to its customers. We will bring you to your doorstep Creme de la Creme made in China.
All you have to do is do what you do best, sell your products, and enjoy the results because guess what? Q1 and the Spring Festival are no longer a problem for your business!
So what are you waiting for?